ONLINE COURSE: How to market yourself as a Soccer Coach?
- Do you know how to differentiate yourself from the competition as a Soccer Coach?
- Do you know how to build a network that will help you achieve the career you have always dreamed of?
- Do you know how to build a powerful brand as a Soccer Coach?
Nowadays is not enough to be good at selecting the starting eleven. Increase your chances of success by developing a strong brand in the football industry by doing this course today.
Topics covered:
- Learn how to create a powerful and resourceful network
- How to market yourself
- Steps to build and develop a strong personal brand
- Case Studies & Best Practices
Curriculum
- 6 Sections
- 28 Lessons
- 12 Weeks
- 1. Introduction1
- 2. Networking: the importance of leverage your opportunities in the community7
- 3. The power of your brand: do you know how to market yourself?5
- 4. Building your action plan12
- 4.1Topics Covered4 Minutes
- 4.2Situation analysis – Topics3 Minutes
- 4.3Situation analysis – Where do you sit3 Minutes
- 4.4Situation analysis – Be aware of the competition4 Minutes
- 4.5Situation analysis – Identify your strengths9 Minutes
- 4.6Situation analysis – Who do you want to become?3 Minutes
- 4.7Situation analysis – The vision you need to develop for your career2 Minutes
- 4.8Defining objectives for your career6 Minutes
- 4.9Building your brand as a Coach9 Minutes
- 4.10Marketing Mix: Design the tactic4 Minutes
- 4.11Hands-on: time to go out there13 Minutes
- 4.12(re)Evaluate the strategy when necessary1 Minute
- 5. Sponsorship2
- Conclusions1
Marcos Castro is a Senior Digital Sports Business Executive that already developed business with international sports federations, events, clubs, athletes, national Olympic committees, universities and agencies. Amongst the partners where he implemented innovative business solutions are Inter Milan, AS Roma, Sevilla FC, Valencia CF, FC Porto, Benfica or AS Monaco. Marcos has also been a guest speaker in countries like Malaysia, Italy, Belgium, Spain, Portugal and Angola and was elected as one of the Top 25 Sports Marketers in the world to follow on Twitter by Overtime.
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