Fan Engagement in Soccer (Football)

ONLINE COURSE: Fan Engagement in Soccer (Football) (partnership with Soccerex)

Fan Engagement is a recent concept. Only in the last decade sports organizations started to understand the importance of having a structured strategy, to use technology to address a growing global audience that has specific engagement needs in order to grow revenues and to efficiently monetize interactions.

This online course will address important concepts about Fan Engagement, as well as some of the relevant models that can help you shape a strategy for better engaging fans. It will present examples and case studies of fan engagement strategies and activities by reference sports institutions.

What will you learn?

• What are Fan Engagement and the most important concepts;
• Different fan engagement management models;
• What is the fan engagement ecosystem;
• Ideas on how to implement and combine relevant Fan Engagement activities in your organization;
• Reference to best practices and case studies.

After completing the course, you will receive a certificate issued both by SOCCEREX and Soccer HUB.