Fan Engagement in Soccer

Sep

Teacher Pedro Correia
Categories Soccer Business
Students 187 (Registered)
Review

(4 Reviews)

ONLINE COURSE: Fan Engagement in Soccer (in partnership with Soccerex)

Fan Engagement is a recent concept. Only in the last decade sports organizations started to understand the importance of having a structured strategy, to use technology to address a growing global audience that has specific engagement needs in order to grow revenues and to efficiently monetize interactions.

This online course will address important concepts about Fan Engagement, as well as some of the relevant models that can help you shape a strategy for better engaging fans. It will present examples and case studies of fan engagement strategies and activities by reference sports institutions.

What will you learn?

What are Fan Engagement and the most important concepts;
Different fan engagement management models;
What is the fan engagement ecosystem;
Ideas on how to implement and combine relevant Fan Engagement activities in your organization;
Reference to best practices and case studies.

After completing the course, you will receive a certificate issued both by SOCCEREX and Soccer HUB.

Course Content

Total learning: 30 lessons Time: 12 weeks

Introduction 0/3
- Lecture1.1
  
  About the course 05 min Preview
- Lecture1.2
  
  Definitions 07 min
- Lecture1.3
  
  Management Models 08 min
Growing Attendance Model 0/5
- Lecture2.1
  
  Importance of Growing Attendance 06 min
- Lecture2.2
  
  General Aspects & Fundamentals 04 min
- Lecture2.3
  
  Strategic allocation of resources 06 min
- Lecture2.4
  
  Communication strategies 04 min
- Lecture2.5
  
  Activities 04 min
360º Fan Management Model 0/1
- Lecture3.1
  
  About the model 17 min
Fan Engagement Ecosystem 0/17
- Lecture4.1
  
  Introduction 19 min
- Lecture4.2
  
  Brand 14 min
- Lecture4.3
  
  In-Event: Studying the fans 10 min
- Lecture4.4
  
  In-Event: Engaging the fans 18 min
- Lecture4.5
  
  Out-of-event: Sport Venues 07 min
- Lecture4.6
  
  Out-of-event: Fan Zones 03 min
- Lecture4.7
  
  Out-of-event: Ambassadors + Unique Activations 05 min
- Lecture4.8
  
  Corporate Social Responsibility: About 14 min
- Lecture4.9
  
  Corporate Social Responsibility: Examples 13 min
- Lecture4.10
  
  Technology & Digital Transformation: advances in technology 11 min
- Lecture4.11
  
  Technology & Digital Transformation: Virtual Advertising & Apps 03 min
- Lecture4.12
  
  Technology & Digital Transformation: Data processing & Services 05 min
- Lecture4.13
  
  Technology & Digital Transformation: Use of Infrastructure & Partnerships 07 min
- Lecture4.14
  
  Technology & Digital Transformation: Other Sports 05 min
- Lecture4.15
  
  esports 16 min
- Lecture4.16
  
  Mega Sport Events 11 min
- Lecture4.17
  
  Social Media 23 min
Extra Module 0/3
- Lecture5.1
  
  COVID-19 vs Fan Engagement 13 min
- Lecture5.2
  
  Case Study: La Liga 10 min
- Lecture5.3
  
  Case Study: FC Barcelona 10 min
Concluding 0/1
- Lecture6.1
  
  Take home message 05 min

Instructor

Pedro Correia

Pedro Correia is a strategic and operations professional of mega sports events with more than 20 years of experience. He is linked to four FIFA World Cups, three UEFA European Football Championships, several final rounds of UEFA Champions League, Europa League and European Super Cup, Asian Cup, the Olympic Games, the Rugby World Cup amongst other sports events. Currently, he is an international consultant for different governing bodies, sports federations, leagues and clubs.

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Socratis Yiangou

Excellent Course

Great delivery of a very important and essential course for everyone who wants to exploit his/her knowledge and skills in order to "serve" and work in the sports/football industry.
Alessandro Belvedere

Very Informative!

Having worked in game day operations for the past decade this course had everything I needed to advance my skills.
Garethy

Best course about Fan Engagement

Already took some courses about this subject and this one is straight on! In a few hours you get to know the basics about this subject! Having downloadble materials is great! Recommended!
Marcus

Everything you need!

Found in this course everthing I needed to know about Fan Engagement! The presenter is top notch! Content well presented and in an atractive format. Great value for the money!