- 183 (Registered)
ONLINE COURSE: Fan Engagement in Soccer (in partnership with Soccerex)
Fan Engagement is a recent concept. Only in the last decade sports organizations started to understand the importance of having a structured strategy, to use technology to address a growing global audience that has specific engagement needs in order to grow revenues and to efficiently monetize interactions.
This online course will address important concepts about Fan Engagement, as well as some of the relevant models that can help you shape a strategy for better engaging fans. It will present examples and case studies of fan engagement strategies and activities by reference sports institutions.
What will you learn?
- What are Fan Engagement and the most important concepts;
- Different fan engagement management models;
- What is the fan engagement ecosystem;
- Ideas on how to implement and combine relevant Fan Engagement activities in your organization;
- Reference to best practices and case studies.
After completing the course, you will receive a certificate issued both by SOCCEREX and Soccer HUB.
Growing Attendance Model
360º Fan Management Model
Fan Engagement Ecosystem
Great delivery of a very important and essential course for everyone who wants to exploit his/her knowledge and skills in order to "serve" and work in the sports/football industry.
Having worked in game day operations for the past decade this course had everything I needed to advance my skills.
Already took some courses about this subject and this one is straight on! In a few hours you get to know the basics about this subject! Having downloadble materials is great! Recommended!
Found in this course everthing I needed to know about Fan Engagement! The presenter is top notch! Content well presented and in an atractive format. Great value for the money!
- 4,5 hours on-demand video
- Donwloadable materials
- Intermediate Level
- Full lifetime access
- Language: English
- Certificate of Completion